Embracing AI for Operational Efficiency
Artificial intelligence has rapidly moved to the forefront of business conversations—sometimes met with enthusiasm, other times with concern. But one thing is clear: AI is advancing quickly and delivering tangible gains in efficiency and performance.
In this context, STEF Italy’s innovation department—tasked with identifying and adopting solutions that improve internal processes—evaluated the potential of AI to support their Customer Service operations.
Their search led to Typewise, a multilingual AI assistant that helps teams compose responsesfaster and more effectively by learning from context and improving over time. Initially available as a mobile app, Typewise now offers a robust enterprise solution designed to support recurring communication workflows—particularly where similar, standardized messages need to be adapted to different customer requests.
Implementation in STEF’s Customer Service Department
STEF introduced Typewise into the Customer Service team responsible for managing operational requests from transportation and logistics customers. The goal: improve productivity while maintaining the high quality of support that STEF is known for.
Key Benefits for STEF
Since adopting Typewise, the team has seen several advantages:
- Automated response suggestions aligned with recurring customer queries
- Context-aware suggestions based on seasonal factors or parameters defined by STEF
- An automatic multilingual grammar checker to ensure professional and accurate messaging
In addition, new features are being introduced—such as real-time translation—which will enhance communication with international customers and branches.
Seamless Salesforce Integration
Typewise is integrated directly into STEF’s Salesforce environment, allowing agents to access AI support without leaving their familiar workspace. This integration augments existing workflows rather than disrupting them—ensuring a smooth rollout with minimal need for training or technical overhead.
Customer Service agents can view, modify, or accept AI suggestions directly within their existing processes, helping them save time and stay focused on more complex, value-adding tasks.
Privacy by Design
All of this is powered by a secure AI engine that learns and improves through usage—while fully respecting data privacy. Typewise ensures that sensitive data remains protected throughout the process, in alignment with enterprise-grade privacy standards.
A Word from the CEO
